Lottery Marketing in the United States


Lotteries are marketed to the poor, but the NGISC report does not provide evidence that they specifically target this group. Although it would be unwise for lotteries to target this group, many people buy lottery tickets outside of their neighborhood. People from higher-income neighborhoods often pass by areas associated with low-income residents, while low-income residential neighborhoods are often associated with few gas stations and stores. Therefore, they are less likely to have lottery outlets.

Statistics on lottery sales

Statistical reports of lottery sales are available in numerous forms, including sales by state, and sales by country. The World Lottery Association tracks lottery sales, but it’s important to note that lottery sales are not representative of the market. These reports are not intended to compare lottery sales with those in other countries. Instead, they focus on the number of tickets sold in any given location. As a result, lottery sales per capita can vary widely.

Legal age to play

Legal age to play lottery differs across the US. Some states require a higher minimum age for playing online or live betting. Others don’t have any minimum age requirement at all. For example, in New Zealand, gambling is illegal for people under 18 years old. Some gambling activities, such as sports betting, are entirely legal for people under 18, such as online bingo. Others have no age limit at all, such as teddy grabbers and coin pushers.

Costs of playing

The opportunity costs of playing the lottery are higher in developing countries because of smaller household budgets and poorer public services. The knowledge gap about the lottery returns is also wider, due to illiteracy and biased media coverage. The amount of time and money needed to correct misperceptions about lottery returns may be higher as well. The costs of playing the lottery may be a source of social and economic distress for the poor. Regardless of the reasons, it is important to note the costs of lottery playing.

Advertising to high-income neighborhoods

According to a Howard Center review, only a small percentage of lottery retailers have success advertising to high-income neighborhoods. In fact, lottery retailers often are recruited based on other factors, such as compliance with in-store advertising requirements, store security, and sales targets. The results, however, did not indicate any racial inequity. For that reason, lottery retailers should be cautious when promoting their lottery products.

Problems with lotteries

Clearly, the United States has a problem with lotteries. It is more than just a stupid tax. To solve this problem, public officials must address the nation’s lottery addiction. Lottery addiction is a multifaceted social issue, involving declining social mobility, the concentration of lottery outlets in poor neighborhoods, and a misguided belief in taxation and state revenue. If these issues are not addressed, the lottery industry will continue to suffer.